Two-thirds of smokers in the UK, approximately six million people, will try and quit the habit in January, but half of them will fail within a week, new research suggests. According to the study, commissioned by Pfizer Limited in support of its Don't Go Cold Turkey disease awareness campaign, one in ten of these attempts will not last beyond 24 hours. Typically, smokers admit to having unsuccessfully attempted to quit three times before, with 51 per cent confident they can kick the habit in the next six months. Some 45 per cent say they attempt to quit by 'going cold turkey' or giving up the immediately and relying on willpower, however only three per cent of these people are found to be smoke free after a year. Nearly a quarter of former smokers recommend that people trying to quit consult a healthcare professional. Dr Sarah Jarvis, BBC medical correspondent and practising GP, said: "Even a brief conversation with their healthcare professional or local stop smoking service can increase [a smoker's] chances of success by up to four times, compared to going 'cold turkey'. "People should consider how they can positively influence their chances of quitting." According to Cancer Research UK, 86 per cent of lung cancer deaths are caused by tobacco smoking.
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